Arthur W. Page Center studies integrity in communications
Monday, August 10, 2009From 2003 to 2007 the reputation of corporate America remained steady. It was bad, but steady. Seven citizens in 10 called corporations either "not good" or "terrible." Then things got worse. A 2008 Harris Interactive survey of 20,000 Americans found that eight in 10 gave failing grades to corporations.
"That's one reason why there has rarely been a more important time to study integrity issues in corporate communications," said John Nichols, director of the Arthur W. Page Center for Integrity in Public Communication in the College of Communications at Penn State.
The Page Center, founded in 2004, has awarded $287,000 in grants to researchers to examine integrity in communication. Scholars have looked at codes of ethics and mission statements, corporate behavior, crisis communications, corporate social responsibility, and business ethics curriculum. (more)














